Built by catalogers for catalogers, Prefer Network is the first collaborative consumer database that aggregates consumer purchasing data at the SKU level for use in every model.  

Prefer Network provides:

• High-quality prospect names with the highest net-unique rates in the industry
  
• State-of-the-art housefile reactivation and optimization products
  
• Merchandising information unavailable elsewhere in the industry

We are helping catalogers understand their customers and market in detail never available before. Our goal is to provide you information that can help you strategically reactivate your past buyers, support your merchandise strategic planning efforts, as well as help you get new names for prospecting.

With over 500 catalogers and 103 million households, Prefer Network is the fastest-growing database in direct marketing history.

Prospect Models Prefer Nework offers a number of different, proprietary models for prospect name selection	Housefile Products Now you can stop mailing older names that no longer pay and only mail to those names that are likely to buy again!
Decisionmate™ DecisionMate is the marketing intelligence system specifically designed to boost your bottom line.	Demographic Enhancements Prefer Network can marry purchase transactions in over 570 product categories to more than 20 demographic elements to reveal a profile of your customers never seen before.