Reach those most likely to buy.
Savvy database marketers have long used demographic criteria as overlays or filters to guide strategic decision-making. What’s new is the ability to marry purchase transactions in over 570 product categories to more than 20 demographic elements to reveal a profile of your customers never seen before, exclusively from Prefer Network. Learn the demographic characteristics most significant to your customers’ purchasing patterns.
Customized Demographic Information
It seems simply intuitive that 25 to 35 year-old women with children would be interested in baby carriers. Specific product purchases, however, may vary when associated with demographic attributes. How would merchandising decisions or list selection change if you knew that your buyers were younger, older or more highly educated than the average of all buyers of the same product? Prefer Network delivers that level of insight!
Prefer Network goes beyond trend assumptions to reveal the demographic drivers most significant to your customers’ buying patterns. Unique and relevant buyer attributes such as education level, number of children, income range, marital status or other factors are related to the products they actually purchase.
New Business Intelligence with Multiple Applications
Demographic enhancements give you more competitive power in the marketplace. Optimize merchandising strategies, craft audience-specific messaging and find unique demographic factors for list selection. Demographic enhancements may be used across the full spectrum of Prefer Network services.
Unique Data Yields Unique Opportunity
Product transaction information combined with demographic detail creates more merchandising power than previously available – anywhere!
Talk to your Prefer Network Client Service Representative about using Demographic enhancements to add a new level of performance to your marketing plan.
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