DecisionMate is the marketing intelligence system specifically designed to boost your bottom line.
DecisionMate is a revolutionary tool for merchandising analysis and decision making that will enable you to mine information from the data-rich Prefer Network database and easily generate actionable graphs.
Marketers Empowered
Before DecisionMate, it would take months to gather this critical data and even longer to interpret it. Now, with a simple keystroke, DecisionMate gives you desktop access to decisive buying information gathered from your customers and prospects including:
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Customer spending within your catalog
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The same customer’s product spending from your competition
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Non customer spending in the database
The system includes robust spending data across 560 sub-major product categories in all of Prefer’s 500 network member catalogs. It captures and compares month-by-month spending over 12 months. DecisionMate enables you to quickly produce data tables and graphs to help you maximize merchandise intelligence and make better business decisions.
Return on Investment
In today’s marketplace, it’s more important than ever to demonstrate a solid return on investment. Now, DecisionMate enables you to build a strong marketing plan based on the best data available…anywhere.
TESTIMONIALS
“DecisionMate has revealed several new growth opportunities for the home and apparel divisions of Garnet Hill and Growing Up with Garnet Hill catalogs. The tool removes a level of uncertainty in the merchandising process. We are also using the tool to establish a market share baseline from which we can measure the performance of our new merchandising initiatives. The tool is exceedingly easy to use and we are able to customize the data for different uses. In addition, we have asked for tailored analyses from Prefer’s Merchandising team and they have been extremely responsive.”
Martha Eyman, Merchandising Garnet Hill
“Decision Mate allows us to look at customers from a unique perspective, one that was not available in the past. It is a forward-looking tool we use to validate our assumptions for new initiatives. Data from Decision Mate also generates strategic questions and encourages out-of-the-box thinking. The tool gives us instant competitive advantages over those who do not have DecisionMate.”
Sam Fong - Circulation Manager Miles Kimball Company
For more information:
Please talk to your Prefer Network Client Service Representative.
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