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Database Services
Gain valuable customer insight with BenchMark™, an integrated multi-channel
catalog database.

BenchMark is a fully integrated relational marketing database that encompasses cross-title, cross-channel promotional, order, original source activity and web intelligence. This comprehensive database platform allows direct marketers to optimize their promotional expense by channel, view actual channel performance through integrated “matchback” processing, as well as communicate with their customers in the manner they prefer.

BenchMark is a total solution database for catalogers offering many standard necessities that were previously considered an “option” from other database providers, all at a fraction of the cost and time of other providers. BenchMark can be ready for action in 60 days or less, whereas other multi-channel databases can take as long as 9 - 12 months to develop. This is in large part due to the fact that, while we can custom tailor each database to fit a specific cataloger's needs, there is a base model that each project starts from and builds upon. Most other databases builders unnecessarily start from scratch and build the entire database from the ground up, taking a much longer period of time to complete, adding expense to the project. Not only does BenchMark have the quickest implementation time in the industry, it is produced at a fraction of the cost, making it one of the more effective and affordable multi-channel marketing information platforms available to catalogers today.

Key benefits include:

  • Built by catalog database experts exclusively for catalogers

  • Open API’s to handle unlimited data sources

  • 60 business days from data sources to go-live date

  • Cost is 1/5 of a typical custom database development project





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